The emergence of Strategic Intent, which is a strategy based on a dream or vision, which makes the Management Strategy pride in the business school, became obsolete. Strategic Intent have foresight, but only oriented Strategic Management today. In Strategy Management or Strategic Planning or Corporate or Planning, how to deal with your opponent is always to underestimate what a company owned by now. At business schools, Strategic Management is the culmination of knowledge that combines all the knowledge management. Starting with a set mission, SWOT analysis, which contains internal strengths and weaknesses and external opportunities and threats, sets goals, develops strategies, designs programs, implement and evaluates programs.