Apart from starting a business of education, you can start a business from the work you have done. Reuben Mattus started a business of the work usually done by a child. He arrived in the United States from Poland in 1921. When he was 8 years old, he lived with his mother who was a widow. To make money, his mother sold lemon ice from a squeezed lemon while he helped her. In 1932, he founded the company Senator Frozen Products in the Bronx, and in the late 1950s, he built an ice cream company marketed through grocery stores and liquor stores. Then, he had the idea to enter into supermarkets, but supermarkets were asking for incentives that could not be met by his company. He did not easily discourage. Then he created a luxury brand of ice cream made from real fruit and natural ingredients and were marketed through the imaginative use of the name smells of Danish “Haage-Dazs” as the perfect way to differentiate a brand new with its competitors. Three flavors Haagen Dazs, which first appeared were a sense of Vanilla, chocolate and coffee, and all them were sold in food stores in New York. Community positively welcomed the ice and only in a few weeks other stores throughout the United States sent a reservation for this new ice cream. Word-of-mouth marketing was enough to improve the distribution of these products to the urban centers and cities and universities in the Northeast region. People across America sent a letter asking how to get Haagen Dazs near where he lived. Some even volunteered to distribute this product. Mattus's girls then proposed the idea to open a shop selling only brand Haagen Dazs. The first store was opened in Brooklyn and opened a new era for this brand and was followed in major cities across America. In the year 1982, he expanded the store to Canada; cooperated with leading food companies; and crossed the Atlantic to Europe. The Europeans were welcomed with enthusiasm ice.
Eugene Schueller also started the business from his job as a chemist. As a chemist who was young, he managed to make hair dye formula which he called innovative “aureole”. Then Schueller founded the company called “Franncaise Societe de Teentures Inoffensives pour Cheveux”, which eventually became “L’Oreal”in the year 1909. Schueller's principle used to achieve success was to conduct research and innovation focused on beauty. As a chemical expert starting from a small company, at first he employed 3 chemists 11 years later; however, the number of chemists is now approaching 2000. Schueller sold these products at the beginning to the hairdresser in Paris. Five years later, L’Oreal products was found in the Netherlands, Austria and Italy. A few years later, through distributing agents and their representatives, L'Oreal was sold to the United States, Russia and Asia. Now, L’Oreal products have been present in the whole world, and L’Oreal is a company that is the most remarkable in France and has been ranked as a 23rd amazing company in the world according to Fortune magazine.