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KEEPING IN CREATIVITY

Written by Prof. DrM. Suyanto Translated by Drs. Tahajudin Sudibyo, M.A
Entrepreneurs are people who respond to any changes in the environment in creative and innovative ways. Environmental changes do not cause problems, including crises, provided that they are solved in such ways. Thus, beyond the emergence of difficulties or the threat, there is also a promising opportunity. Creativity is the ability to promising new ideas, and innovation is the application of new thoughts.
As a matter of fact, we are all creative beings, and if creativity has never been practiced regularly, it can be paralyzed as the muscles of someone who have never done exercise. According to the measurement of the creativity done through the tests given to different age groups, the above statement proves to be true. In terms of creativity, George Land proposed in his research report entitled "Break-Point and Beyond" that five-year-old children got a score of 98%; ten-year-old children received a score o…

MINIMIZATION TECHNIQUE IN BUSINESS

Author: Prof. Dr. M. Suyanto Translator: Drs. Tahajudin Sudibyo, M.A
Many people have asked me questions about how to create the idea, to implement it in doing a business, and to boost the business with it. It is not easy to create an original idea, so a large number of techniques are required to do so, and one of them is minimization technique.
The technique of minimization is that of minimizing physical things and time in terms of business. Honda could successfully use the technique of minimizing products physically when entering the U.S. market. Many big, 250cc or 350cc motorcycles were used in United States by then. At first, Honda tried to market motorcycle with the same sizes but failed. Then, he utilized minimization technique by making smaller, 50cc motorcycles that he called Super Cup, which started his success. Within just five years, one of two motorcycles used in Los Angeles was a Honda. Furthermore, the leader of Sony, Akio Morita, also made use of minimization technique af…

STARTING A BUSINESS OF YOUR WORK

Written by Prof. Dr. M. Suyanto
Translated by Drs. Tahajudin Sudibyo, M.A

Apart from starting a business of education, you can start a business from the work you have done. Reuben Mattus started a business of the work usually done by a child. He arrived in the United States from Poland in 1921. When he was 8 years old, he lived with his mother who was a widow. To make money, his mother sold lemon ice from a squeezed lemon while he helped her. In 1932, he founded the company Senator Frozen Products in the Bronx, and in the late 1950s, he built an ice cream company marketed through grocery stores and liquor stores. Then, he had the idea to enter into supermarkets, but supermarkets were asking for incentives that could not be met by his company. He did not easily discourage. Then he created a luxury brand of ice cream made from real fruit and natural ingredients and were marketed through the imaginative use of the name smells of Danish “Haage-Dazs” as the perfect way to differentiate a br…

STARTING A BUSINESS OF EDUCATION 1

Written by Prof. Dr. M. Suyanto
Translated by Drs. Tahajudin Sudibyo, M.A

Many people complain that opening a business has no chance. This is a common complaint that we cannot hear anymore. In fact, in order to start a business, we can do a variety of ways, one of which is to apply the education we have.

Jerry Yang and David Filo, Yahoo founders, started the business by using his education. They used to be students of Stanford University. Yahoo, which started a business by using the back of a parking lot, is now growing rapidly. Jerry Yang and David Filo started the business from small and simple things. Jerry Yang Yahoo illustrated that the discovery was 'an accident' when he and Filo finished their theses. Yang and Filo started Yahoo when they were in college. They started doing business with a website, listing some of their favorites, and writing some software that allowed a website to get other web sites that would be placed on the so-called web portals until it was establi…

STARTING A BUSINESS OF EDUCATION 2

Written by Prof. Dr. M. Suyanto
Translated by Drs. Tahajudin Sudibyo, M.A

Pierre Omidyar started a business with his degree in Computer Science. He was interested in developing technology to create products for consumer needs, and he also liked the idea of the concept that could produce a variety of ways through the delivery of products to consumers, to see their reaction, and then improved the products according to their needs. Then, he made the Internet as a place to realize his idea, because with the Internet, quickly he could not only publish the software, get a reaction from consumers, but also correct the mistakes he did. To find out how bidders in Paris, he did not need to go to Paris but just saw it from home or office. Subsequently, he founded eBay, the Internet auction company, in 1995. Prior to founding eBay, Omidyar, with his colleagues, founded the eSharp, which made him experienced in entrepreneurship. eBay is a company that relies on trust. You can imagine that people p…

STARTING A BUSINESS WITHOUT ANY CAPITAL

Written by Prof. Dr. M. Suyanto
Translated by Drs. Tahajudin Sudibyo, M.A

You have a good idea of doing business but do not have any capital; however, you can still do so with capital cooperation. You have close friends whom you can count on, and then you can contact and convince them to get capital support. The advantage of this effort can be in accordance with the agreement. The more you involve them; the more they trust you, and it also means that you will be able to gain capital investment in your business. To do this strategy, at first you can convince your closest friends who trust you the most. Then, you can do so with your friends who relatively less trust you. Honesty is the most important thing in starting a business with capital cooperation. Openness and fairness must be upheld so that they trust you. The trust they give to you is regarded as the money they are saving. Naturally, they hope that the savings could get bigger in the long-run. Similarly, the more savings they ga…

PROFESSIONAL COMMUNITY

Written by Prof. Dr. M. Suyanto
Translated by Drs. Tahajudin Sudibyo, M.A

A professional-community segmentation is an established community to support professional communication, the exchange of professional work, or research information; for example, Analog Devices (www.analog.com) creates chip-design engineer communities for their technical experts; Linux Documentation Project (www.linuxdoc.org) gathers variuos articles related to Linux; Tom's Hardware (www.tomshardware.com) provides information on computer hardware, including motherboards, hard disks, and so on; Tom's Hardware supports the components of personal computers. Besides, another facility is also to help not only reveal CPU, bug chip sets, new processors, but also test motherboards, graphics cards, or RAM. At last but not least, Ofoto (www.ofoto.com) is provided for the professional photographers who can obtain free photo software, free shipping for the first order, exchange photos, store images, and perfect image…